Marketing & PR Leader Launches New Book on Brand Building

Edge Marketing, Inc. (formerly Edge Legal Marketing and Accounting Edge Marketing), a Minneapolis-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announces CEO Amy Juers, MBA, has published her first book: The Marketing Edge: A Sharper Way to Approach Building a Brand.

The Marketing Edge offers actionable and practical tips on performing a SWOT analysis, crafting SMART goals, building buyer personas, defining your unique value proposition, using storytelling to your advantage, building a positive company culture, getting the most out of your website, performing market research and data mining and combining the power of PR, marketing, and advertising.

As a 26-year veteran of the industry, Juers believes the future of any organization depends on understanding your current position in the market while envisioning the heights you’d like your business to reach. “To be successful, businesses must be willing to devote time and energy to the actions that lead to more clients, increased revenue and business longevity,” says Juers, such as strategic planning, brand positioning, marketing and advertising, employee participation, website maximization and strategic outsourcing.

Recently, having raised her three children as well as an internationally successful company, it was time for Juers’ next “baby.” This newest arrival, The Marketing Edge, is an insightful guide to the nuances of today’s marketing. “Going through the pandemic, it seemed like an opportune time to highlight what works today,” Juers says. “I felt the time was right as we settle into the new normal to examine what that looks like from A to Z in legal marketing and public relations.”

The Marketing Edge is now available for purchase on Amazon.com.