Firm Management
Essential Tips for Q4 Ad Buying for CPA Firms
There is no point in spending money on ads if you do not have objectives that align with your firm’s goals.
Becky Livingston
Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
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Firm Management
Gear Up for the Ultimate Year-End Marketing Showdown - Turning Numbers into Opportunities
Year-end is right around the corner, which means quarterlies, tax preparation, and more for accounting firms.
Accounting
Internet Marketing - It's Not Just for Celebs, But Accounting Firms, Too
With a well-planned strategy, engaging your staff, clients, and prospects through influencer marketing can lead to amplified brand exposure...
Firm Management
Navigating the Competitive Recruitment Landscape: Marketing Strategies for Success
Summer is a wonderful time to update your firm’s recruiting marketing efforts because there are many opportunities to showcase employees.
Firm Management
Stay Ahead of the Curve: Top AI Applications for Accounting CMOs and CGOs
To demonstrate how generative AI can assist you and your team in its day-to-day grind, I’ve created this content creation example using Chat GPT’s 3.5 model.
Firm Management
Maximizing Marketing ROI: How to Make Data-Driven Decisions
Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.
Firm Management
Say Goodbye to Ineffective Marketing Tactics: Why Your Firm Needs ABM
Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.
Firm Management
Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms
Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.
Accounting
The Impact of AI on the Accounting Profession
In late 2022, a new AI tool, called ChatGPT, exploded into the marketplace. Since then, it’s been mentioned in hundreds of online articles, in chatrooms, and in the media.
Firm Management
How to Ask for a Five-Star Google Review
Asking clients for reviews can feel awkward. In general, though, people love to brag about great customer service. They might just need a little reminder to do so.
Firm Management
Is Podcasting Right for Your Firm?
Have you ever considered the amount of time you’ve spent giving the same advice to people? What if you could capture that in a “bottle” and repurpose it? You can in a podcast.
Firm Management
How Syndicated Content Hinders Website Rankings
If you subscribe to a syndicated content resource for your blog, your firm is at an SEO disadvantage. Here’s why.