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Darren Root, CPA, CITP, CGMA

Growth Strategist

Darren Root, CPA, CITP, CGMA, is Growth Strategist for Rightworks, where he delivers value to accounting firms every day via current, relevant thought leadership. Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. Darren’s real-world experience and innovative ideas incite both clarity and excitement among our customers as they work to build their own modern, highly profitable and technologically savvy firms. Over the years, Darren has earned numerous awards as an influencer and continues to add to the profession’s broad knowledge base via books and podcasts:

Top 100 Most Influential People award
Top 25 Thought Leader award
Author of The Intentional Accountant
Co-author of The E-Myth Accountant

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Software

The Executive Series – Understanding the Road Ahead

As a practitioner running a busy firm each day, just like you, I want to know what’s on the horizon in relation to technology. Technology and workflow are at the heart of a well-run firm, so it’s important to know where vendors plan to take us over the next few years.

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Technology

Getting Candid with Intuit’s CEO, Brad Smith

Darren Root sits down for a conversation with Intuit CEO Brad Smith.

Technology

Is it Really Better in the Cloud?

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It’s a Niche World

The niche business model is a hot topic these days, and for good reason. Firms that have adopted this model are enjoying standardized processes, higher revenues, and operating at peak efficiency.

Transitioning from Technician to Business Leader: The First Step in Becoming a Next Generation Accounting Firm

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Firm Management

Think Differently

I’m a big fan of Apple and the late, great Steve Jobs. If you haven’t taken the time to read the book, “Steve,” by Walter Issacson, I highly encourage you to pick up or download a copy and take the time to absorb the numerous lessons offered.

Results CRM and Citrix Sharefile Announce Integration – The Innovation Continues…

As vendors continue to work together to integrate applications, it offers accounting professionals more choices as they develop their internal systems.

Firm Management

Defining a Unique Business Model for Long-Term Firm Success

Column: My Perspective

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Software

The Proof is in the Portal

As I evaluate the previous tax season, I honestly feel that it was one of the best ever for my firm—despite a few curve balls like the IRS allowing brokerage firms to delay delivery of 1099’s for nearly a month (talk about workload compression).

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Firm Management

A Look Inside the 2nd Annual Thought Leader Symposium

In mid-February, the second annual Thought Leader Symposium launched in Dallas at the Omni Mandalay with a focus on core issues affecting the profession. This group is comprised of seasoned professionals that live and breathe practice management, technology, and best practices everyday…so there’s definitely something to learn here.

SmartVault Releases Microsoft Outlook Plug-in…Smart!

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Firm Management

Life-Work Balance — Myth or Reality?