Advisory
Kristy Short
Kristy Short, Ed.D, has been serving the accounting profession for more than 25 years—bringing a deep knowledge of branding, marketing communications, and content strategy and development to the table. She’s worked with hundreds of partners and staff to help them advance their firms for the modern era. Kristy’s been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times; has assisted noted thought leader, Darren Root, create multiple books; and published hundreds of education-based, accounting-focused articles over her career.
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Firm Management
Building a World Class Marketing Culture Part 3: Rhythm and Habits
Advisory
Building a World-Class Marketing Culture in Your Firm - Part II
Firm Management
How to Build a World-Class Marketing Culture in Your Firm - Part I
Technology
How Accounting Firms Can Advance to a High Caliber Client Experience
Technology
Building Her Business Her Way… With Experience, Empathy and Understanding
Small Business
The Benefits of Adding Annual Business Debt Review to Your Accounting Practice
Technology
Understanding the Lending Market for Small Businesses
Small Business
Understanding the Small Business Administration and SBA Lending
Accounting
How an Accountant Went From Bean Sales to Progressive & Successful ‘Bean Counter’
Technology
Great Practices: An Accountant Testifies to Profitability of Forensic Accounting
Technology