Technology
Kristy Short
Kristy Short, Ed.D, has been serving the accounting profession for more than 25 years—bringing a deep knowledge of branding, marketing communications, and content strategy and development to the table. She’s worked with hundreds of partners and staff to help them advance their firms for the modern era. Kristy’s been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times; has assisted noted thought leader, Darren Root, create multiple books; and published hundreds of education-based, accounting-focused articles over her career.
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Firm Management
Accounting Firm Marketing Made Easy
Technology
Firm Saves Time by Integrating Cloud Document Management with Tax Software
Staying on the Good Side of Growth
Technology
Going, Going, Gone … Mobile
Technology
The Mindset of a Leader
Tell Your Clients You’re a Rock Star
Firm Management
Unique Business Model Serves To Expand Lawhorn CPA Group Nationwide, Preserve Brain Trust
Firm Management
8 Tips to Finding New Clients at Trade Shows
Firm Management
Are You a YOUtility? How Smart Accountants Are Helping, Not Selling
Firm Management
A Journey of Understanding – How One Firm is Reaping the Benefits of Marketing
Firm Management