Marketing

Site offers resources, ideas encouraging small businesses to participate in Nov. 24 event

Marketing requires planning. The jump-in-head-first approach rarely works because it does not make room for thoughtful up-front preparation. A little concentrated focus and adequate planning of any marketing initiative will save you the frustration associated with a poor response rate.

The success of a marketing campaign depends largely on your firm’s makeup, goals, and demographics and cannot be reduced to one single initiative.

You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.

Accounting firms and other financial services businesses often feel challenged in finding the best ways to reach out to new clients.

Proper planning and follow-up support effective, long-lasting marketing,

From the September 2012 Issue Recently, accounting firms gained a variety of ways to change the display of their listings on search engines. While search engines were once solely a list of uniform links, the evolving Internet has forced Google, Bing, and other search engines to create richer media experiences. These richer media experiences can […]

Whether you already use social media or haven’t started yet, the odds are that you’re doing some things offline or by email that can be leveraged into social-media activities.