Marketing
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Zone & Co Launches ZoneBilling AI Assistant
IRS Extends Tax Deadlines Until May For Helene Victims
Avantax Acquires SEP Financial Services
Sovos Launches Indirect Tax Suite for SAP, Enhances Clean Core Readiness
Stacy Dreher is AAM’s 2024 Marketer of the Year
Dreher, director of practice growth at James Moore & Co., received the award from the Association for Accounting Marketing on May 13.
Becca Johns and Sarah Dobek Inducted Into the AAM Hall of Fame
The Association for Accounting Marketing unveiled its 2024 winners of the individual Marketing Achievement Awards on May 14.
Association for Accounting Marketing Names the Category Winners of the 2024 Achievement Awards
Sixteen awards were doled out for exceptional accounting marketing during the AAM's annual Summit event on May 14.
How to Use Microsoft Copilot for CPA Firm Marketing
If you need help with marketing, consider incorporating Copilot into your marketing arsenal for increased efficiency and creativity.
Summer Marketing Initiatives for Small to Mid-Sized Accounting Firms
The slower pace of summer offers a prime opportunity to engage with current clients in more relaxed settings and attract new clients who are preparing for the end-of-year financial rush.
How to Harness Case Studies in Your Marketing Efforts
Studies highlighting triumphs are a best-practice marketing method to capture the attention of prospective clients and nurture their conversion to loyal clients.
How Accounting Firms Can Personalize Their Marketing Using Artificial Intelligence
At the AAM Emerge Conference, Becca McGovern of Johnson Lambert offered five AI tips and tricks for more efficient marketing.
Essential Tips for Q4 Ad Buying for CPA Firms
There is no point in spending money on ads if you do not have objectives that align with your firm’s goals.