Marketing

Lindsley’s primary experience relates to CPAs, but the practice management aspects apply to many other businesses, including law firms, accounting, technology integrators, and any business that tracks time and due dates.

That outcome-oriented approach is helping fuel a growing trend of pay-for-performance public relations firms that bill only for services successfully rendered, unlike the traditional model in which agencies charge a monthly retainer or hourly fees.

Prep your marketing plan for all fall leads.

Perhaps the biggest concern is: Do you want to let this issue drive a wedge between the firm and the partner candidate?

When you think about it, though, personal branding is not new. It’s just that more people have the means to do it today and, fortunately, the Internet has provided us with numerous ways to create and maintain a personal brand.

It’s not enough to place a CPA shingle outside your office and wait for clients to beat a path to your door. To grow in the digital age, you need to have a strong online presence – yet many accountants neglect this critical step, says veteran marketer.

The folks telling these captivating stories aren’t holding some great secret. The fact is that anyone can tell a story. Yes, anyone. And that includes accounting professionals. The greatest of storytellers have simply taken the time to define what ...

Running a successful payroll practice is about more than just the services you provide; it’s also about selling those services. A great marketing campaign will consist of both digital and print collateral and target existing and prospective clients.