Technology
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Zone & Co Launches ZoneBilling AI Assistant
IRS Extends Tax Deadlines Until May For Helene Victims
Avantax Acquires SEP Financial Services
Sovos Launches Indirect Tax Suite for SAP, Enhances Clean Core Readiness
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a marketing message at least 29 times. That sounds like way too many times to me, but it may very well be the case depending on what a company is trying to sell, the price point and other factors, such as supply/demand and competition.
Accounting in the Clouds: Is it all Hype?
The accounting software model is in the midst of a major transition toward the use of hosted, on-demand services. Some experts are advocating a switch to a purely online Software as a Service (SaaS) model, where data and programs are hosted in secure data centers.
cPaperless Announces the Release of CPA SafeMail Version 2.0
From Press Release
Seminar Gives Accountants Tips for Making the Most of Web-Based Services
First “Taking Your Clients Online” Seminar July 20 in Pleasanton, CA – Followed by Seminars in Los Angeles, Dallas, Chicago and Atlanta
WennSoft – WennSoft Job Cost Software
262-317-3700www.wennsoft.com
Drake Software – Drake Document Manager
866-670-8471www.drakesoftware.com
SmartVault Corporation – SmartVault
866-674-6785www.smartvault.com
CCH Enhances IntelliConnect Research Platform
New Features Streamline Searches, Make System Easier To Use